17 March, 2006 - Barcelona, Spain Private Media Group Inc. (Nasdaq NM: PRVT - News) and Zemtex Medical today announced the launch of a new global condom brand under the PRIVATE trademark.

It is intended that the products will represent a preferable choice for consumers, the brand being synonymous with quality and experience. The Brand will not only represent awareness that condoms are an essential part of a safe sex strategy, but also an important lifestyle choice. The range will include not only the traditional standard lubricated products but also a combination product aimed at enhancing the sexual experience for women. It is the intention that this product will become a leading global brand in a sector currently worth in excess of €1bn. Utilising Private Media Group’s extensive, existing distribution network as well as its own, Zemtex will have access to over 1 million sales points worldwide.

David Moran, CEO of Zemtex Medical, commented:
“This is an exciting time and the alliance with Private Media Group gives us synergies that will allow us to create a product combining quality, value and experience, consistent with the desires of our customers”.

Berth Milton, CEO of Private Media, stated that this agreement was another step in the extension of the Private Lifestyle brand which already encompasses beverages, apparel, events and music.

Private Media Group
With its 40 year track record, Private Media Group is a world leading adult lifestyle company which distributes a wide range of erotic and semi-erotic multimedia content over several platforms, including wireless and broadcasting technologies, narrow and broadband Internet, DVD and Magazines.

Private Media Group also licenses its Private and silvergirls trademarks internationally for a range of luxury consumer products and owns the worldwide rights to the largest archive of high quality adult content in the world which it distributes all over Europe, North America, Latin America, South Africa, New Zealand and Australia.